Ashley Sanchez
Senior Marketing Specialist
Tell your social media story.
Embrace the modern era where social media has become an integral aspect of your marketing mix.
Whether you're starting a new business and unsure about how to leverage social media or you've had multiple social media managers with unsatisfactory results, finding the right person for the job can be challenging. Social media management demands a diverse skill set, combining technology, design, writing, analytics, and excellent interpersonal abilities. Speed and responsiveness are crucial in this fast-paced environment.
If you've assigned your design agency or copywriter to handle your social media and the numbers aren't meeting your expectations, it's possible that their expertise is too specialized for effective social media management. With years of experience in handling social media pages and campaigns, I've encountered various challenges and developed versatile approaches. My services range from full social content creation and management to supervising and training junior team members.
If your social media presence feels uninspired, and you're unsure about its necessity or facing any other issues, I offer marketing consultations as well. Feel free to fill out the contact form or reach out to me directly for advice and guidance. Let's elevate your social media strategy together!
Influencer Marketing and Management
An ASPIRING INFLUENCER? Or a BRAND looking for the Ideal Influencer?
The ascendancy of Social Media Influencers and Micro-influencers is playing an ever-expanding role in shaping the triumph of advertising campaigns and bolstering Return on Investment (ROI) for businesses. In contemporary times, influencers emerge as modern-day icons, amassing an ardent cohort of followers intrigued by their narratives, concepts, and everyday activities. Remarkably, certain influencers boast a larger social media following than even some of the world's most renowned celebrities.
Social Media Influencers exhibit varying preferences, often concentrating their presence on a particular primary platform or a select few. Conversely, others opt for a multi-platform approach, leveraging different channels based on their content and the preferences of their specific target audience.
Micro Influencers
Embraced fervently, influencer marketing stands as a formidable conduit for orchestrating elevated ROI. Remarkably, a staggering 80% of marketers acclaim its effectiveness, with 71% attesting to its prowess in steering high-caliber traffic and cultivating valued clientele.
Do these compelling figures succeed in persuading you to delve into the realm of influencer marketing? They undeniably should.
In this landscape of influence, while the initial spotlight was cast upon celebrity partnerships, the surge of micro-influencer collaborations has gained substantial traction, resonating ever more with astute marketers.
But, what is the difference between a Macro-Influencer and a Micro-Influencer?
One significant difference in influencer marketing is how micro-influencers connect deeply with their followers, setting them apart from macro-influencers. This insight guides my advice to clients: prioritize the quality of engagement over the sheer number of followers.
A study by SocialPubli reinforces this notion. Micro-influencers excel at sparking interaction, resulting in a remarkable sevenfold increase in audience engagement compared to macro-influencers. This trend showcases micro-influencers as not only rapidly growing but also as the leaders in engaging with their audience.
While micro-influencers may not boast the same follower counts as their macro counterparts, their strength lies in having an authentic and dedicated audience. These followers genuinely connect with micro-influencers' content, leading them to actively like, comment, and share posts, even when they're sponsored. This dynamic speaks to the special bond micro-influencers create with their followers, resulting in an unparalleled level of engagement.